Exposure vs. Engagement (With Five Calls to Action)
Just within the realm of web and mobile marketing, there are so many vehicles for “getting the word out” that it can get awfully overwhelming. In fact, it’s easy to lose sight of the entire purpose of...
View ArticleHow To Not Only Expose, But Engage
Feel like your marketing efforts just aren’t getting the desired results? Think you could engage prospects and customers more effectively? As discussed in a previous blog post, part of the reason is so...
View ArticleThis Email Marketer (Spammer) Has Really Bad Timing
We can all agree that the killing of Cecil the Lion has been a disastrous event. Because of the foolish actions of a few, this unnecessary chain of events will have tremendous ripple effects on the...
View ArticleLeadership and The Necessity of Action
The line for coffee was brutal this morning. In front of me were two neatly dressed guys from the same company. Let’s call them Dink and Duff. The attendant (barista?) double-checked Duff’s order with...
View ArticleLeadership and The Necessity of Inaction
Don’t play what’s there, play what’s not there. – Miles Davis While finishing and reflecting upon a recent post exploring leadership and the necessity of action, I was reminded how often the converse...
View Article5 Inbound Marketing DO’s and DON’Ts Inspired By Car Shopping
Had the pleasure of buying a new car lately? It’s not much more fun that it was twenty years ago. The cars have a lot more bells and whistles. The dealerships have some new toys at their disposal,...
View ArticleKnowing Your Audience: Do You Have A Customer Profile?
“No phone calls?” I asked, surprised. “Maybe two a day,” my friend responded. “But you’ve got trucks all over town, driving around with the phone number plastered on them.” “People don’t want to talk...
View ArticleMarketing Has Changed And So Should Your Marketing Department
Nowadays, just about any marketing or communications department looks something like the chart pictured here. Some of the titles may get swapped around or the term marketing gets swapped out for...
View ArticleKnow Your Audience . . . Then, Act Accordingly
Some of the insights in the recent Gamma Notes post on using customer profiles and knowing your audience might seem obvious. But, you’d be surprised how often things like internal protocol or our own...
View ArticleI Ran A Social Media Strategy Experiment & Here’s What Happened
Let’s say you call a florist, and you have to leave a voicemail. Or, maybe you send an email. You wait for a reply. Nothing. Frustrating, isn’t it? You’ve probably been there before. It’s difficult to...
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